Public Service Branding:
Eric Paredes Save A Life Foundation

When it comes to saving lives, branding plays its most critical role. The Eric Paredes Save A Life Foundation provides free heart screenings to teens throughout San Diego to detect Sudden Cardiac Arrest. 1 in 100 teens are affected and the first symptom is often death. But getting the word out to parents and teens alike isn’t always easy. Developing the simple message, “Screen Your Teen” and using it consistently through TV, print, electronic and social media have proven effective. Screening participation has doubled since the campaign began.

This PSA features Eric’s parents and sister as they seek to show the pain caused by Sudden Cardiac Arrest. In this piece, a death certificate slowly being completed is used as the central focus to show how unexpected and devastating SCA can be.