PUBLIC SERVICE BRANDING CAMPAIGN: SAN DIEGO COUNTY HOUSING

While the County of San Diego Department of Housing and Community Development provides an extensive range of services to the public, they needed greater community awareness and a more professional public image. They understood that developing community awareness required more than a flashy new brochure. It meant creating a brand for the agency—an image of quality that carries through on each printed piece to build a lasting impression of the agency’s vital services.